IronPlanet Announces Partnership With EquipmentTraderOnline.com
PLEASANTON, Calif. - November 23, 2004 - IronPlanet (www.ironplanet.com), the third-largest construction equipment auction company in North America, announced a partnership with EquipmentTraderOnline.com. The agreement enables classified advertisers on EquipmentTraderOnline.com to easily sell their equipment in an IronPlanet auction.
After listing the equipment on EquipmentTraderOnline.com, the equipment seller can easily move their listing to IronPlanet when they want to go to auction. From the start of the listing through the end of the auction, the seller maintains control of their equipment while both companies market and sell it to a worldwide audience.
Bill Coleman, Chief Operating Officer of IronPlanet stated, "We are bringing a sales force, a marketing department, classified listings and an auction all to the seller's yard, without ever moving the equipment."
A classified website in the equipment industry, EquipmentTraderOnline.com has over 250,000 visitors monthly conducting close to 1 million searches and over 2 million page views. EquipmentTraderOnline.com is part of Trader Publishing Company, owned equally by Landmark Communications, Inc. and Cox Enterprises, Inc.
"This partnership strengthens our opportunity to provide equipment dealers, manufacturers and contractors a highly regarded and dependable force in the equipment industry to buy, sell and maintain their inventory," added Shannon Halter, Business Development Manager for EquipmentTraderOnline.com.
Founded in 1999, IronPlanet has grown to be one of the biggest auction companies of used equipment and trucks for the construction and agricultural industries. Backed by Caterpillar, Komatsu, and Volvo, the company sells equipment through online auctions. IronPlanet is the only auction company to provide detailed, guaranteed inspection reports for each piece of used equipment. If you are interested in buying or selling used equipment, go to www.ironplanet.com.
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