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Announcement

IronPlanet™ Announces Appointment of Jeff Jeter as Senior Vice President of International and New Business

Pleasanton, CA — November 19, 2007 — IronPlanet™ (www.ironplanet.com), an online auction house for used heavy equipment and trucks, recently appointed Jeff Jeter to the position of Senior Vice President of International and New Business Development.

Jeter is responsible for identifying and pursuing new business initiatives. He will lead international business planning activities including market assessment, financial planning, organizational design, partner identification and market launch initiatives. Jeter is also responsible for developing supplier participation and customer acquisition and loyalty.

“International expansion represents one of the largest growth opportunities for IronPlanet,” said Jeter. “As we continue to expand globally, we are confident that the IronPlanet value proposition will be strengthened in these new markets.”

Jeter brings more than 25 years of experience in sales, marketing, and international business to IronPlanet, including a position as Managing Director at Iomega for both the Asia-Pacific and Europe regions. Most recently, Jeter was a Senior Principal at PRTM Management Consultants and Senior Vice President of Marketing for Manugistics where he was responsible for the development and execution of Manugistics' worldwide marketing programs.

“Jeff is an experienced leader in the development of international marketing and business initiatives,” said IronPlanet CEO, Greg Owens. “He's a great asset to the IronPlanet team and brings an extensive knowledge base of overseas markets.”

For more information on IronPlanet auctions, please visit www.ironplanet.com.

IronPlanet is the world's leading online auction company for used heavy equipment. The online marketplace is backed by Accel Partners, Kleiner Perkins Caufield and Byers, Caterpillar, Komatsu and Volvo. IronPlanet facilitates the sale of a broad range of heavy equipment and trucks by providing an easy-to-use interface and detailed, guaranteed inspection reports enabling customers to buy and sell with confidence.