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Announcement

IronPlanet Appoints Paul Blalock as Vice President of Agricultural Sales

Pleasanton, CA — February 13, 2008 — IronPlanet™ (www.ironplanet.com), the world's leading online auction company for used construction and agricultural equipment, recently appointed Paul Blalock to the position of vice president of agricultural sales. Blalock and his team will be responsible for expanding IronPlanet's presence in the agricultural equipment market.

“Paul is a talented sales executive with significant experience in building online marketplaces and will be a great asset to the IronPlanet team,” said Jeff Jeter, IronPlanet senior vice president, international and new business. “I have the utmost confidence in Paul and his team to continue to build awareness and grow the agricultural portion of our business.”

“I am excited to be a part of the IronPlanet team during this time of rapid expansion of our business,” said Blalock. “IronPlanet's online auctions and strong value proposition are resonating in the agricultural market just as they do in the construction market.”

“Our ability to facilitate a faster time to market, achieve better price realizations through a global marketplace, ensure the industry's lowest selling costs and instill buyer confidence through our IronClad Assurance™ is exactly what agricultural OEMs, dealers and large end users are looking for,” said Blalock.

Blalock, a seasoned entrepreneur, brings more than 20 years of sales and marketing experience to IronPlanet. Previously, Blalock founded Digital Freight Inc., a successful online transportation marketplace bringing together logistics providers and shippers in an auction environment. Blalock also served in sales management positions with J.B. Hunt Transport Inc. for 10 years. He holds a B.A. in Marketing from Auburn University.

IronPlanet is the world's leading online auction company for used construction and agricultural equipment. Our sellers achieve more profitable sales through low transaction costs and better price realizations through a global audience of buyers. Our guaranteed inspection reports and exclusive IronClad Assurance enable buyers to bid with a high degree of confidence. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield and Byers, Caterpillar, Komatsu and Volvo. For more information, visit www.ironplanet.com.