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Announcement

IronPlanet becomes third-largest construction equipment auction company in North America

PLEASANTON, Calif. - January 5, 2004 - IronPlanet (www.ironplanet.com), the online auction company for inspected construction equipment and trucks, earned the third-highest annual gross construction equipment auction sales among all companies in North America.

Wiith nearly $95 million in gross auction sales in 2003, IronPlanet is the fastest-growing heavy equipment auction company, surpassing all but two of its competitors, both traditional land-based auctioneers, in North American gross auction sales volume. The IronPlanet web site is the number one online location for used heavy equipment purchases, achieving success not even the better-known eBay can match.

The success of IronPlanet is part of the increasing use of the internet as a purchasing tool for cost-conscious businesses. Typical of the level of commerce taking place on IronPlanet is a recent (Dec. 11) auction in which online bidders purchased more than $5.8 million worth of construction equipment and trucks. For the items closing that day, there were 9,300 registered online auction attendees with bidders from 49 U.S. states and eight countries. Among the 312 items sold were backhoes, compactors, dozers, excavators, wheel loaders, and on-road trucks, with prices up to $135,000.

"Bidders trust our auctions with guaranteed inspection reports, and trust brings fair prices for our sellers," states Bob Alleger, IronPlanet's CEO. "We're an easy-to-use, low-cost vehicle, that brings market prices. The internet is a great way for buyers to find equipment for sale beyond just their local region, and by relying on our inspections, they can make those purchases without traveling."

Founded in 1999, IronPlanet has grown to be one of the biggest auction companies of used construction equipment and trucks. Backed by Caterpillar, Komatsu, and Volvo, the company sells equipment through online auctions. IronPlanet is the only auction company to provide detailed, guaranteed inspection reports for each piece of used equipment. If you are interested in buying or selling used equipment, go to www.ironplanet.com.