IronPlanet Sells €3.22 Million in Equipment at First European Online Auction
PLEASANTON, Calif. — February 5, 2009 — IronPlanet® (www.ironplanet.com), the world’s leading online auction company for used construction and agricultural equipment, sold €3.22 million (US $4.24 million) of equipment in its first European online auction, held January 28.
“We are very pleased with the results of our inaugural European auction. The number of auction attendees, active bidder participation, a global buyer base and strong prices clearly demonstrated the value of IronPlanet’s online auctions,” said Tom Cornell, managing director of IronPlanet Europe. “I think the greatest testament to the success of our first auction has been the tremendous positive feedback we have received from both sellers and buyers who participated in the auction. I am confident that our next auction, on February 24, will continue to validate why IronPlanet has become the world’s leading online auction company.”
The auction drew a global audience of more than 2,100 attendees from 126 countries, selling 118 items. The auction featured equipment from leading suppliers throughout Europe, including Finanzauto, S.A. of Spain, McCormick & McNaughton of Ireland, Pon CAT Rental of Denmark, Liebherr of the U.K., JLG EMEA and other suppliers from Belgium, France, Germany, the Netherlands and Poland.
“In spite of the challenging market environment, I was very pleased with the equipment prices we achieved at IronPlanet's European auction," said Graziano Cassinelli, Used Equipment Director of Barloworld Iberia. “The fact that we didn’t have to move our equipment to a traditional auction site and incur the typical make-ready charges of a traditional auction helped eliminate expenses which was very important to me as well. We are excited to participate again in the upcoming February auction, as we are making IronPlanet an integral part of our equipment disposition strategy going forward.”
“IronPlanet will play an important role for me in the future as I buy and sell used equipment. As a buyer of used equipment across the world, the fact that I can get the level of detail IronPlanet includes in its inspection reports eliminates the need for me to travel to inspect equipment or hire inspectors on my own,” said Pat O’Sullivan, director of Overseas Plant Exports, Ltd. “The confidence I have in their inspection reports, the ease of use of their online auction site, and the fact that I was in the comfort of my office when bidding on equipment makes it a great way to buy and sell equipment, and I’ll use it more in the future.”
Please visit www.ironplanet.com or contact customer service at +353 (0)1 899 1040 to learn more. The next IronPlanet European auction is scheduled for Tuesday, February 24, 2009.
About IronPlanet
IronPlanet is the world’s leading online auction company for used construction and agricultural equipment. Our sellers achieve more profitable sales through low transaction costs and better price realizations through a global audience of buyers. Our guaranteed inspection reports and exclusive IronClad Assurance enable buyers to bid with a high degree of confidence. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield and Byers, Caterpillar, Komatsu and Volvo. For more information, visit www.ironplanet.com.