Announcement

IronPlanet Announces First European Online Auction to be Held January 28

PLEASANTON, Calif. — January 8, 2009 — IronPlanet® (www.ironplanet.com), the world’s leading online auction company for used construction and agricultural equipment, announced that it will hold its first European online auction on January 28.

“We’re very excited about IronPlanet’s European business launch and inaugural auction. IronPlanet has just completed a record year in 2008 and our launch in Europe is another significant milestone in our international growth strategy,” said Tom Cornell, managing director of IronPlanet Europe. “I am pleased with the market reception to our European launch and the number of equipment consignments in our first auction. The market excitement and auction participation are testaments to our strong value proposition, allowing buyers and sellers a more cost effective and convenient way to buy and sell used construction equipment versus traditional auctions.”

IronPlanet’s January 28 absolute auction features more than 150 machines from McCormick & McNaughton of Ireland, Pon CAT Rental of Denmark, Liebherr of the U.K., JLG EMEA and other suppliers from the Netherlands, France, Ireland and Poland. The auction features a broad range of equipment,  including aerial work platforms, backhoes, compactors, dozers, excavators, loaders, skid-steers, trucks and more.

“A key benefit that IronPlanet offers, unlike other auctions, is our guaranteed inspection reports,” said Cornell. “These inspection reports, backed by our exclusive IronClad Assurance™, ensure that our buyers know the true condition of the equipment and can bid with confidence.”
 
Detailed inspection reports for each piece of equipment in the January 28 unreserved auction can be viewed on www.ironplanet.com. Inspection reports include a visual inspection of key systems and components along with ratings and notes, images of the equipment, wear-related measurements and oil / fluid samples when appropriate.

On January 28, the equipment will be sold to the highest bidder. Prior to auction day, registered bidders can place bids through IronPlanet’s PriorityBidSM service. This service can also automate bidding on the buyer’s behalf if the buyer is not able to attend the auction. 

To learn more about IronPlanet auctions, please visit www.ironplanet.com or contact customer service at +353 (0)1 899 1040.

About IronPlanet
IronPlanet is the world’s leading online auction company for used construction and agricultural equipment. Our sellers achieve more profitable sales through low transaction costs and better price realizations through a global audience of buyers. Our guaranteed inspection reports and exclusive IronClad Assurance enable buyers to bid with a high degree of confidence. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield and Byers, Caterpillar, Komatsu and Volvo. For more information, visit www.ironplanet.com.