Announcement

IronPlanet Announces New Service for John Deere Dealers
Provides Dealers a Faster and More Profitable Channel to Sell Used Equipment

PLEASANTON, Calif. — August 11, 2008 — IronPlanet® (www.ironplanet.com), the world’s leading online auction company for used construction and agricultural equipment, announced a new service to assist John Deere dealers in remarketing and selling used equipment inventory. The agreement provides John Deere dealers the capability to sell inventory from their private dealer-to-dealer Web site (UsedExpress.com), and their public used equipment Web site (machinefinder.com) through IronPlanet’s online marketplace.

“IronPlanet has consistently demonstrated their ability to achieve market-leading price performance in the used equipment marketplace, and we're pleased with the convenience and cost efficiencies this partnership offers our dealers,” said Michael Gause, division manager, remarketing operations for John Deere. “Their online auctions will generate the best value for John Deere inventory by providing our dealers with a much broader audience for remarketing their equipment.”

IronPlanet averaged 14,000 visitors per auction in the second quarter of 2008, providing its customers with the demand needed to generate the best possible price performance for equipment being remarketed and sold. In addition, dealers can dispose of equipment at least every two weeks through IronPlanet’s featured auctions, creating a faster time to market for used inventory.

John Deere dealers will have their equipment inspected at their location by a trained equipment inspector, and take advantage of the IronClad Assurance™ — IronPlanet’s guarantee that its inspection reports are true representations of equipment condition. Dealer equipment will be auctioned direct from its location anywhere in the U.S., avoiding the costly transportation and make-ready expenses associated with selling equipment through traditional auctions.

“We’re extremely excited to provide this new service for John Deere dealers and look forward to providing the most profitable sales channel for their used equipment,” said Paul Blalock, vice president of agricultural sales for IronPlanet. “John Deere’s brand recognition combined with the global footprint of IronPlanet auctions provide a compelling value to customers worldwide.”

About IronPlanet
IronPlanet is the world’s leading online auction company for used construction and agricultural equipment. Our sellers achieve more profitable sales through low transaction costs and better price realizations through a global audience of buyers. Our guaranteed inspection reports and exclusive IronClad Assurance enable buyers to bid with a high degree of confidence. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield and Byers, Caterpillar, Komatsu and Volvo. For more information, visit www.ironplanet.com.

###