Marketing your item

We market to a global audience
Before auction day, we market inspected equipment to thousands of prospective buyers worldwide. We then monitor preview bidder activity, and continue real-time marketing to get the best auction results possible.

• Print advertising
  IronPlanet consistently and frequently advertises in popular trade magazines.
  
• Online advertising
  Prominent online advertising on Google and other industry websites.
  
• Items indexed by Google
  The popularity of our sites ensure that search engines such as Google crawl our site almost daily ensuring your equipment is easily found in search engines.
  
• Email campaigns
  We email registered buyers who've expressed an interest in your equipment before the auction.
  
• Inside sales team solicits bids
  Our inside sales team actively solicits bids from potential buyers based on interest from our registered database of hundreds of thousands of buyers.
  
• Thousands of visitors to our site
  Our marketing efforts reach millions around the world, generating thousands of new visitors to view your equipment every day.