How to sell

IronPlanet enables sellers to turn their used equipment into cash faster — as quick as four to six weeks — and do it more profitably, with lower commissions and costs.

Our auction approach is a unique blend of high tech and high touch. We’re the only auction company that offers sellers the worldwide reach, visibility, and immediacy of a Web-based marketplace, combined with hands-on customer service that enables sellers to get the most out of every auction. Sellers list their equipment; we do the legwork and bring a global audience of bidders.

Consign equipment
Sellers consign equipment to an IronPlanet Featured Auction. We have Territory Managers available to help with this process. Call (888) 433-5426, 6 a.m. to 5 p.m. PST, Monday through Friday for assistance.

Prepare equipment
If so desired, a seller can prepare his equipment at his location and make it ready for inspection. Unlike traditional auctions, with IronPlanet the equipment stays at the seller’s location until the auction is completed and the equipment is sold.
Read more about the Inspection Process.

Inspection
Most equipment sold through IronPlanet has been through a rigorous inspection process, and an inspection report is posted on our Web site. Each report includes details and photos of the equipment — from general appearance through oil sample analysis. We back up the reports with our IronClad Assurance®, which guarantees that the equipment is as good as we say it is. That way, buyers can bid in confidence, which typically results in higher sale prices.
Read more about IronClad Assurance.

Pre-auction marketing
During auction preview and before auction day, we market inspected equipment to thousands of prospective buyers worldwide. We monitor bidder preview activity and continue with real-time marketing to get the best auction results possible. Read more about marketing your item.

Bidding
Our Featured Auctions take place almost every week. Bidding can be handled real-time on auction day or via our automated PriorityBid function.

Each item is on the block for a three or six minute time slot, with multiple items often on the block simultaneously. The length of the auction can extend if there is active bidding, but if there aren’t bids for the last two minutes, then no more bids are accepted and the auction ends.

As each auction takes place, we constantly monitor the bidding, and we contact interested bidders via e-mail and telesales in order to drive activity and increase sale prices. Ultimately, the highest bidder wins the auction.

Receive payment
Once the auction is over, IronPlanet handles all the steps of the payment process. Buyers pay into a secure account that we manage. Once payment into the secure account is confirmed, the seller releases the equipment to the buyer’s transportation company. When delivery is accepted, the seller receives payment. Read more about sale, transfer, and payment.