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Job Opening

Position Summary:

Responsible for managing, developing and implementing the strategic online marketing strategy to maximize site traffic growth, conversion rates, and user participation. Online marketing program includes:

• paid search (SEM/CPC)
• organic (SEO) efforts
• banner advertising
• email campaigns
• website content and promotions
• social media

Essential Functions / Responsibilities:

• Continually searching for new creative ways of increasing response and conversion rates for all online media.
• Manage online creative process, including working with marketing, external creative agencies, and the IronPlanet development team.
• Coordinate development of creative and media materials by external and internal teams.
• SEO/SEM
  • Research and develop SEO best practices and identify new opportunities to maximize site traffic growth.
  • Drive and increase search engine traffic by developing and implementing SEO and SEM strategies.
  • Partner with web development teams to optimize website to achieve maximum search engine effectiveness.
• BANNER ADVERTISING
  • Managing the development and implementation of online advertising campaigns that meet brand awareness, traffic generation, ROI, lead generation and conversion objectives.
  • Provide subject matter expertise to online and web-related marketing initiatives.
• EMAIL CAMPAIGNS
  • Develop e-mail strategies to drive efficient open and click thru rates.
  • Implement and manage prospect / lead creation strategies through new web strategies.
  • Executing campaigns across channels that drive effective direct response-based online customer acquisition.
• WEBSITE MANAGEMENT
  • Assist in management and development of online content and improve user experience on IronPlanet.com
  • Utilize web analytics, marketing campaign metrics and customer data, to test, measure and enhance the user experience on IronPlanet.com
  • Provide recommendations to drive improvements of the site's UI.
• SOCIAL MEDIA
  • Manage the development of emerging media channels, including social media, mobile development, online video.
  • Hands-on implementation of social media strategy including the ability to write in the voice of IronPlanet, conducting ongoing monitoring of discussions and reply when appropriate.
• Manage regular reporting and updates and identify areas of improvement to IronPlanet management.

Education and Experience Required:

• Requires a bachelor's degree in a related field.
• Must have a minimum of 7 years of online marketing experience.

Knowledge, Skills and Abilities:

• Experience managing SEM/SEO, email campaigns, and social media marketing.
• Extensive knowledge of web marketing and electronic tracking and reporting.
• Proven track record of excellence in fast-moving e-commerce or online marketing division/company.
• Proven ability to plan and organize major marketing programs.
• Well versed in all online media: SEM/SEO, online advertising, email, social.
• Strong communication skills; external, internal collaboration and negotiation.
• Strong computer/technical skills.
• Strong analytical and critical thinking skills.
• Well organized with attention to detail and ability to follow-through.
• Passion for the internet and e-commerce.

Physical Requirements:

• Near constant computer and mouse work.
• Minimal travel may be requested.

About IronPlanet

IronPlanet is the world’s leading online auction company for used construction and agricultural equipment. Our sellers achieve more profitable sales through low transaction costs and better price realizations through a global audience of buyers. Our guaranteed inspection reports and exclusive IronClad Assurance enable buyers to bid with a high degree of confidence. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield and Byers, Caterpillar, Komatsu and Volvo.

To Apply:

Send your resume to careers@ironplanet.com with the position title in the subject line.

Applicants only, please. IronPlanet is not accepting submissions from recruiters.